SOCIAL IMPACT + DIGITAL EXPERIENCE
STREET OF DREAMS
Giving young women a platform to be seen, heard and supported.
Street of Dreams provides educational, emotional and creative support for at-risk teenage girls, using art and spoken word as tools for self-expression, confidence and personal growth.
My work with Street of Dreams has centered on understanding the voices of the girls and translating their words, experiences and creative expression into a visual language that feels authentic to them. I developed a cohesive experience across the website, digital fundraising, events, social media, environmental graphics and printed materials—helping the organization communicate its mission while keeping the girls and their stories at the center.
Role: Creative Direction • Web Design • Visual Storytelling • Brand Experience • Event & Environmental Design
Designing Around Their Voices
Creating an experience that begins with the girls themselves.
Each class participates in a portrait session and creates original poetry and spoken-word pieces. Their own words and images become central elements of the visual experience, transforming hallways, events and communications into spaces where the girls can see themselves represented with dignity, confidence and individuality.
From Self-expression to Shared Experience
Spoken Word performances give the girls an opportunity to share their work publicly, build confidence and connect with the community. I developed event graphics and supporting materials that carried their visual language into the live experience while keeping their words and stories at the center.
Digital Experience
Turning awareness into engagement and support.
The website needed to serve multiple audiences—from students and families to donors, grant partners and community supporters—while communicating a deeply personal mission with clarity and sensitivity. I structured the experience around the girls' stories, the program's impact and clear pathways to learn more, get involved and provide financial support.
Successful Solutions & Outcomes
I began collaborating with Street of Dreams several years ago, providing them with graphics and messaging to clearly convey their mission, values, and voice, which has strengthened both financial support and community engagement. With strategic branding and an intuitive online donation platform, we typically see a 50% increase in grant contracts and a 100% growth in donations each year.
