SKILLS
DIGITAL & UX/UI
UX/UI Design, Responsive Web Design, eCommerce, Information Architecture, User Flows, Wireframing, Interactive Prototyping, Design Systems, CMS Platforms, Landing Pages, Website Animation, Basic HTML/CSS, SEO Best Practices
BRAND & VISUAL DESIGN
Creative Direction, Brand Identity, Visual Systems, Typography, Information Design, Infographics, Presentation Design, Marketing Collateral, Editorial & Book Design, Packaging, Environmental & Event Graphics, Print Production
ILLUSTRATION
Traditional & Digital Illustration, Pencil, Charcoal, Ink, Raster & Vector Artwork
TOOLS
Adobe Creative Cloud — Expert
Photoshop • Illustrator • InDesign
Figma — Working Proficiency
Wix • WordPress • Shopify • Microsoft Office • Trello
EDUCATION
GRADUATED HONORS
San Diego State University
Bachelor of Arts
Graphic Design
SUMMARY
Senior multidisciplinary designer with 25+ years of experience spanning digital experiences, branding and visual communication. Skilled at translating complex information and business needs into clear, engaging design systems and intuitive user experiences. Lead projects from concept through implementation, collaborating with clients, teams, developers and vendors.
2002 - present
EXPERIENCE
DESIGNER / ART DIRECTOR — Eiffel Graphics
Direct design projects across brand identity, UX/UI, websites, e-commerce, information design, print, packaging, illustration and environmental graphics. Partner directly with clients to identify business needs, develop creative strategy and translate complex information into clear visual experiences. Direct projects from concept through implementation, coordinating developers, vendors, schedules and budgets.
Highlighted Projects & Clients:
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Street of Dreams: Guide creative direction across digital, print, fundraising and events. Redesigned the website and donation experience while creating a cohesive visual system; annual donations increased 100% and grant contracts 50%.
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Systems Technology & Associates: Created a digital and visual system translating complex technology services and its proprietary MAPits methodology into clear website experiences, information graphics, presentations and customer communications.
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Workbook Creative, Inc: Art directed and designed the annual Directory of Illustration, collaborating with illustrators and production teams on a museum-quality publication distributed to 7,500+ art buyers worldwide.
2008 - present
ART DIRECTOR / DESIGNER — Jennie’s Kitchen NYC
Lead brand, digital and customer-experience design across e-commerce, packaging, print and marketing. Redesigned ordering and operational workflows, contributing to a 200%+ increase in weekly orders while reducing administrative time by approximately 80%.
SENIOR WEBSITE DESIGNER — KFMB / CBS
Designed and managed digital experiences for KFMB’s television and radio properties, including KFMB.com and client projects such as SDSymphony.com. Collaborated with marketing, editorial and technical teams while maintaining brand standards and directing junior designers and production partners.
GRAPHIC DESIGNER / ILLUSTRATOR — Authentic Images
Created licensed collectible artwork, packaging and retail products for major entertainment and sports brands including Warner Bros., Disney, NBA, NFL and MLB. Developed concepts through final production while working within complex licensing and brand standards.