DIGITAL EXPERIENCE + VISUAL SYSTEMS
SYSTEMS TECHNOLOGY & ASSOCIATES
Making complex technology easier to understand.
STA is a mid-sized IT company focused on aligning business strategy with technology. They offered a broad range of technology services organized around their proprietary MAPits methodology. The challenge was translating dense, highly technical information into an experience that business decision-makers could quickly understand and navigate.
I developed a cohesive digital and visual system that carried customers through STA’s process across the website, executive presentations, technical content and supporting collateral. A repeating modular pattern became a visual thread throughout the experience, suggesting technology and forward movement while creating a clearer, more approachable way to understand the company’s services.
Role: Creative Direction • Web & Interface Design • Information Architecture • Visual Identity • Information Design
MAKING COMPLEX CLEAR
Designing information around how users understand it.
Charts, diagrams, visual hierarchy and repeated interface patterns helped users understand relationships between business objectives, technology services and solutions.
THE RESULT
One system with a clearer experience.
The resulting identity and digital experience gave STA a more accessible way to communicate sophisticated technology services while maintaining consistency across its website, technical materials, sales communications and events.
