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MISSION BAY PERFORMANCE PADDLERS

Building a strong personal brand can be just as valuable than even winning a medal for some athletes, as it can lead to long-term financial opportunities. To achieve this, the Olympic Kayak team, Mission Bay Performance Paddlers, required a strong identity that embodies the United States' spirit and the athletes' resilience. A three-color logo was designed to enhance the appeal of marketing materials and merchandise.

Services: Graphic Design / Logo Design

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Successful Solutions & Outcomes

The strategy features visually appealing, high-contrast photography along with a classic logo that can be utilized in a single color across multiple platforms such as packaging, print, social media, and websites. A responsive online store and reporting system specifically designed for their meal delivery operations was created. Consequently, weekly orders increased by over 200%, while administrative hours decreased by more than 80%. This streamlined delivery process not only enhanced efficiency but also helped retain a customer base of hundreds each week.

Successful Solutions & Outcomes

The strategy features visually appealing, high-contrast photography along with a classic logo that can be utilized in a single color across multiple platforms such as packaging, print, social media, and websites. A responsive online store and reporting system specifically designed for their meal delivery operations was created. Consequently, weekly orders increased by over 200%, while administrative hours decreased by more than 80%. This streamlined delivery process not only enhanced efficiency but also helped retain a customer base of hundreds each week.

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DESIGN ACROSS DISCIPLINES.

FROM DIGITAL EXPERIENCES TO BRAND SYSTEMS, PRINT AND ILLUSTRATION.

My background spans traditional design, digital experiences, branding, illustration and creative direction. That range allows me to move comfortably between strategy and execution — developing the idea, defining the visual language and carrying it through every customer touchpoint.

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Based in San Diego / Collaborating with anyone, anywhere!

©2026 Eiffel Graphics.

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